"I don’t like to over complicate things. Same with my designs. Starting with a strong foundation, I like to keep things simple with just the right flair of eccentricity."
I'm a Communication and Graphics Designer currently residing in Queenstown, New Zealand. I finished my Graduate Diploma in Design (Communication) Programme at the Otago Polytechnic. Before that, I worked for a design studio as a Project Coordinator/Graphics Designer back in 2007, and then for a publishing company as a Design Consultant/Production Specialist in 2010. After a little more than two and a half years as a Design Consultant, I moved back to my hometown and started my freelancing gig Over Coffee Design until I went to New Zealand for further studies.
I do branding & identity, marketing collaterals, page layout & design (especially book design), product and packaging design, exhibition design, interactive PDF, digital painting, vector graphics, and a little bit of web design.
I've been part of the design industry close to a decade now, and the most important lesson I've learned in those years is to never stop learning. There's always room for self-improvement, especially when it comes to your craft. A lot of the skills I have I honed through industry experience. I graduated with a Bachelor's Degree in Business Management, so the foundation of my knowledge in design really only started about ten years ago. I always had the inclination, but I used to be more practical, and when choosing for a college degree, business school back then was more practical. I never regret that decision though, especially since that degree was my advantage when I applied for both of my design jobs.
Although I continue to change and improve, I've more or less established my design style. I don't like to over complicate things. Same with my designs. Starting with a strong foundation, I like to keep things simple with just the right flair of eccentricity. I sometimes think of my designs like a rich and smooth café latte. Something with a strong base as a double shot of espresso, topped with steaming milk,and finished with a flair of latte art. Simple. Not overdone. Yes, I'm as passionate about my coffee as I am with my designs. After all, it is Over Coffee Design for a reason.